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london@hirolagroup.com +44 (0)207 112 8249

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3 reasons why typography matters for your app

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Create a Picture Perfect App Install Ad on Facebook

In the first part of this series, we discussed writing the perfect app install advert on Facebook. In part two, we’ll be digging into the imagery of an effective app install ad. Although the copy of your advert is written to encourage action, it’s the image that first gets the ad noticed. After all, Facebook […]

11 May retail apps are exploding in popularity – find out why

Many retailers expected mobile to disrupt their industry, but we wonder just how many were ready for it to happen so quickly. Where once brick-and-mortar shops were reliant on footfall to drive sales, retailers are now tapping into the power of smartphone apps like never before. According to a report by app analytics firm App Annie, […]

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