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What is Marketing Strategy?
10:00 05/03/2019
38 Turner Street | E1 2AS
Strategy is essential, yet is also the most overlooked aspect of marketing.

What is this course?

More and more, we have brands coming to us without marketing strategies. They have plans, but no strategy. Without a strategy you cannot maintain consistency, meaning your brand will not stick in the minds of your potential customers. This course aims to help you understand the vital aspects of strategy, essentially answering the question – what is a marketing strategy?

What will we cover?

  • Why marketing strategy?
  • How marketing strategy fits into other strategies
  • How to complete a marketing strategy
  • Market vs Marketing strategies – what’s the difference?
  • Implementing strategy
  • Measuring strategy

Who is this course for?

This course is aimed at anyone with an interest in creating sustainable marketing functions within a business. If you own business you will learn about the importance of marketing strategy. If you are working in an agency or are more experienced, it can help you to understand how various channels and job functions fit within an overall strategy. And if you are new to marketing, it’s an excellent place to start and get a framework to learn from.

What do you need to bring?

You will need a laptop to complete the exercises in the workshop stage. You will not be able to complete the workshop without one. You will also need to have an organisation in mind that you want to work on, which could be your company or your employer, client, a charity etc., etc.

What is Marketing Strategy?
10:00 05/03/2019
38 Turner Street | E1 2AS
Strategy is essential, yet is also the most overlooked aspect of marketing.

What is this course?

More and more, we have brands coming to us without marketing strategies. They have plans, but no strategy. Without a strategy you cannot maintain consistency, meaning your brand will not stick in the minds of your potential customers. This course aims to help you understand the vital aspects of strategy, essentially answering the question – what is a marketing strategy?

What will we cover?

  • Why marketing strategy?
  • How marketing strategy fits into other strategies
  • How to complete a marketing strategy
  • Market vs Marketing strategies – what’s the difference?
  • Implementing strategy
  • Measuring strategy

Who is this course for?

This course is aimed at anyone with an interest in creating sustainable marketing functions within a business. If you own business you will learn about the importance of marketing strategy. If you are working in an agency or are more experienced, it can help you to understand how various channels and job functions fit within an overall strategy. And if you are new to marketing, it’s an excellent place to start and get a framework to learn from.

What do you need to bring?

You will need a laptop to complete the exercises in the workshop stage. You will not be able to complete the workshop without one. You will also need to have an organisation in mind that you want to work on, which could be your company or your employer, client, a charity etc., etc.