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SEO Course for Beginners
10:00 26/03/2019
38 Turner Street | E1 2AS
An introduction and practical workshop to introduce you to organic optimisation

What is this course?

This course is aimed at those new to Search Engine Optimisation who are looking to gain a solid understanding of the core concepts. You will learn the basics of on-page SEO, as well as gain knowledge of which off-page (technical) factors impact the performance of a website in organic search results.

What will we cover?

  • What is SEO and why is it important?
  • Which on-page factors affect your SEO
  • Basics of understanding and using keyword research
  • Core concepts of technical SEO
  • Which metrics you should use to measure SEO success
  • Tools to research SEO tactics and measure success
  • Methods of researching the viability of SEO as a marketing channel
  • Creating structured content for the web

Who is this course for?

This course is aimed at those new to SEO but with some experience in marketing, content writing or web development. The course is designed to be an overview and introduction, with a slight practical element. This means it is ideal for a range of audiences from marketers who will be implementing to business owners looking to improve their websites and even those in management roles who want to gain a better understanding of what it is their SEO teams or agencies actually do all day!

What do you need to bring?

You will need a laptop to complete the exercises in the workshop stage. You will not be able to complete the exercises without one.

You will also need to have a live website in mind that you want to work on. Ideally, this is your company website or that of your clients etc.

SEO Course for Beginners
10:00 26/03/2019
38 Turner Street | E1 2AS
An introduction and practical workshop to introduce you to organic optimisation

What is this course?

This course is aimed at those new to Search Engine Optimisation who are looking to gain a solid understanding of the core concepts. You will learn the basics of on-page SEO, as well as gain knowledge of which off-page (technical) factors impact the performance of a website in organic search results.

What will we cover?

  • What is SEO and why is it important?
  • Which on-page factors affect your SEO
  • Basics of understanding and using keyword research
  • Core concepts of technical SEO
  • Which metrics you should use to measure SEO success
  • Tools to research SEO tactics and measure success
  • Methods of researching the viability of SEO as a marketing channel
  • Creating structured content for the web

Who is this course for?

This course is aimed at those new to SEO but with some experience in marketing, content writing or web development. The course is designed to be an overview and introduction, with a slight practical element. This means it is ideal for a range of audiences from marketers who will be implementing to business owners looking to improve their websites and even those in management roles who want to gain a better understanding of what it is their SEO teams or agencies actually do all day!

What do you need to bring?

You will need a laptop to complete the exercises in the workshop stage. You will not be able to complete the exercises without one.

You will also need to have a live website in mind that you want to work on. Ideally, this is your company website or that of your clients etc.