Amit Jay Shah

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Chief Executive Officer

Amit joined as a Director in 2014 before taking over as CEO later that year guiding the company through a significant visual and operational rebrand. Amit shapes the direction and overall vision of the company and plays a key role in developing new business.

Amit believes that clients can maximise their investment by taking a lean, strategy-first approach that is continually evolving through the use of data.

He previously founded Dietio Ltd before its acquisition to The Wellbeing Network as well as co-founding the joint venture RoomFlick Ltd. Amit holds a BSc in Mathematics.

Outside of work Amit Co-Leads the Tech London Advocates Corporate Innovation Working Group, and mentors at Brunel University. He enjoys Football, F1, general health and fitness, and learning about different countries and cultures through travel.