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Glo Up

Glo-Up provides London’s best beauticians right to your door.

With this project, Hirola created Glo-Up a brand that spoke quality to an audience we defined through research. Glo-Up required an app, a marketing strategy, a website and a complete brand as well as advice on their startup.

What we did

Hirola produced research into the style of a new brand through strategy work and a discovery workshop. The branding piece provided a completely new custom font for Glo-Up and a luxury style. We then executed a marketing strategy including audience research, external environment research, competitor analysis and segmentation, targeting & positioning.

The UX & UI was completed for a new website and app, and build was taken care of too including a custom backend system for Glo-Up to manage their stylists and bookings from the app.

Glo Up

Glo-Up provides London’s best beauticians right to your door.

With this project, Hirola created Glo-Up a brand that spoke quality to an audience we defined through research. Glo-Up required an app, a marketing strategy, a website and a complete brand as well as advice on their startup.

What we did

Hirola produced research into the style of a new brand through strategy work and a discovery workshop. The branding piece provided a completely new custom font for Glo-Up and a luxury style. We then executed a marketing strategy including audience research, external environment research, competitor analysis and segmentation, targeting & positioning.

The UX & UI was completed for a new website and app, and build was taken care of too including a custom backend system for Glo-Up to manage their stylists and bookings from the app.