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1 St. Katherine's Way
St. Katharine's & Wapping
London
E1W 1UN
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london@hirolagroup.com +44 (0)207 112 8249
1 St. Katherine's Way
St. Katharine's & Wapping
London
E1W 1UN

View map

london@hirolagroup.com

+44 (0)207 112 8249
About
TYPE DATING
type dating's concept is simple it's real-world dating for the Tinder generation. type allows you to search and be searched based on physical attributes; after all, everyone is someone's 'type'.
The app gives you total control over the kind of profile you see. By selecting specific criteria - height, body type, tattoos, hair colour, religion, and more - you can search through the profiles that interest you and are interested in you.
What We did
type approached us with the objective of delivering a creative output that would put one over the played out trend of swiping for love.
We undertook extensive market research, both online and in the field, to discover what prospective users were really looking for in a partner, and in a dating app.
Combining their relationship needs with their digital needs, we set about developing type's tone of voice, brand identity, and mobile experience to resonate with the user.
This provided us with a platform from which we built an online and offline marketing campaign, with the end goal of putting the brand in the hands of target consumers.
How We did it
We've worked directly with the type dating team from the outset, first consulting with their Founder, before collaborating on the overall creative approach. We've continued to nurture and develop the concept, helping type dating to grow into the business it is today.

User Research - Branding - UX Design - UI Design - iOS - Android - Web
Social Advertising - OOH Media - Video Creation
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