1Rebel

Design, Development & Digital Consultancy of a Website and Mobile Apps

1Rebel came to us with a need for a set of digital products that mirrored the unique and engaging customer experience of their fitness studios.

Discovery & Research

We conducted an in depth discovery and research phase that covered customer and stakeholder interviews, user journey mapping, persona creation and feature requirement workshops.

From there we were able to create functional specifications for both the website and the app essentially ensuring that the digital products created would meet the needs of the customers as well as the strategic and business goals of the organisation.

Discovery & Research

We conducted an in depth discovery and research phase that covered customer and stakeholder interviews, user journey mapping, persona creation and feature requirement workshops.

From there we were able to create functional specifications for both the website and the app essentially ensuring that the digital products created would meet the needs of the customers as well as the strategic and business goals of the organisation.

Web & App Design

We moved from discovery into UX, transforming the functional specifications into carefully thought out wireframes that take into consideration the overall user experience goals. During the UX phase we also analysed the API’s of 1Rebel’s booking system to ensure that all the required functionality was achievable.

User journeys and functionality in place, our designers applied 1Rebel’s brand guidelines and hit their creative brief within the UI.

The goal of the creative brief was for their digital offering to be aligned with their offline presence. High-end. Dynamic. Different. A community people want to be a part of.

Web & App Development

Post design we moved into development on the digital products; an ios and android native app and a fully responsive website. We used agile methodologies to break down different elements into development sprints, allowing us to gather feedback on deliverables at the earliest opportunity.

Ongoing Support and Maintenance

By using data and research to inform the design and development process what we created with 1Rebel was a set of digital products that were not only enjoyable to use, but also met the goals of their business. The result was an app and website that drives engagement and provides users with a seamless booking service.